“Entropia Universe is the Foremost Sci-Fi MMORPG, Multi-World, Real Cash Economy Experience”

Late in 2017, MindArk performed a major overhaul and update to ComPet with the goal of improving conversion and retention of new players. After this overhaul was implemented and refined, a comprehensive marketing campaign was initiated early in 2018. Analysis of that marketing campaign and the resulting conversion rates indicated that the current model was not sustainable. The marketing analysis was conducted by a leading mobile marketing firm.